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Market Profile

Intelligent packaging

Smart and intelligent packaging

Presently, packs are used to majority of products being sold on the market. Packaging market is being developed rapidly, which is connected either with the increase of markets of products that require packaging as well as creating new, cheaper and better technologies ensuring safety of the product and proper function of its packaging. New technologies have enabled the development of active and intelligent packaging. Such packs, apart from having the basic functions of traditional ones i.e. protection of the product from outer factors together with encouraging the customer to buy them, are to cooperate with the packed product and inform a customer of the products’ state.

The task of intelligent packaging (indicators) is to inform the potential purchaser of the quality condition of the packed product through colored indication. Indicator packs are used for products sensitive to outer factors change that act on the products mainly; temperature, humidity etc. Therefore, intelligent packagings have found a vast application in the branch of groceries and pharmaceuticals. The most important indicators are: indicators of time , temperature, humidity and oxygen. 
 
TTI market data
The key data about intelligent packaging market:
 

  • TTI indicators have the biggest share of intelligent packaging market (over 90% of the market in 2006)
  • The turnover from TTI market in 2007, only for groceries, was estimated to around 101 mln USD
  • The growth of the intelligent packaging market is estimated to 30% per year
  • USA, Western Europe and Japan are the leading TTI markets

Invenview Technology

Invenview Technology allows to build cheap and easy to apply, intelligent label informing of a quality and lifetime of a product which it is applied to. COOLID indicator reacts to these changes in storage conditions, which the monitored product reacts to. Therefore, it gives clear and legible information, if the product has been exposed to decrease or loss of quality as the result of being kept in improper temperatures during particularly long time.

Using COOLID

Our technology allows for application of a simple indicator on a single pack or on a combined pack of such products as: frozen meat, frozen seafood, frozen ready made meals, frozen pizza, frozen ice-creams and desserts, frozen vegetables and fruit. Only constant monitoring of a product, from the moment of packaging and inserting an indicator on it at the producer’s up to unpackaging it at the customer’s ensures full safety and the highest quality of the offered product.

Adjusting to customers

Presently we are working on optimizing of the COOLID indicator to particular kinds of frozen products. In order to create an indicator, that would fit your products the best we invite you to cooperate with us to optimize the COOLID parameters to your requirements. We will adjust our indicator to unique specification of your product.
© Invenview 2007