Public opinion
Public opinion on TTI
The research done at the University of Minnesota show that 96% of people questioned claim, they would prefer to buy products with temperature indicators informing of the product’s quality.
The public opinion research done in Great Britain showed that the use of an indicator showing the exceed in the required temperature is an excellent idea. (J.P. Kerry*, M.N. O’ Grady, S.A. Hogan, Past, current and potential utilization of active and intelligent packaging systems for meat and muscle-based products: A review (2004).
According to marketing research the project done with the cooperation of the EU, regarding “Intelligent packaging”, German, Dutch and Spanish consumers are ready to pay more for the guaranty of freshness up to 6% more than the present price. Other research says about additional amount of 10 eurocents.
Experts opinion on TTI
Analysts claim, that in the near future TTI devices will without any doubt find a vast application in groceries industry, especially in meat industry - beef, pork, seafood, ready made meals etc. (J.P. Kerry*, M.N. O’ Grady, S.A. Hogan, Past, current and potential utilization of active and intelligent packaging systems for meat and muscle-based products: A review (2004).
Invenview Company is currently working on public opinion research regarding the use of temperature indicators in pharmaceutical or groceries industry. The results will be known soon.
